With countless new delivery modes for clients, one thing I love about Adobe Premiere CS6 is the ability to make custom sequence sizes and the ease with which you can edit real time within such bespoke projects. Recently we were asked by a client to carry out two jobs for the band Loveable Rogues, which involved supplying content for screens, both in portrait view.
The first was for the CBS Outdoors advertising panels on the London Underground escalators, which require HD video to be supplied as 1080 wide x 1920 high. The second job was for the screens that appear in the background when a band performs on This Morning, ITV’s flagship daytime show, again requiring portrait view, but this time 576 x 1024
For the London Underground panels we made a 10 second loop featuring the band’s debut video, with simple static text information on release dates, as you can see from the still frame grab below. These were the more functional of the two, so keeping things simple was the priority.
The screens for This Morning were more of a challenge. Because they’re playing in the background of a performance, using footage from the video was not really an option as it could detract from what’s happening on stage. It should be there to enhance the performance in a subtle way, and having images from a fairly high octane video would not do the job.
Due to the tight deadline, we decided to go down the text route, spelling out the band’s name and the title of the song, and featuring some of the lyrics to the track. This is the band’s debut single, so establishing their name and the name of the track was a priority for the label. So we created the text and multi-coloured backgrounds in After Effects, and then polished the edit in Premiere, making sure sync to the track was spot on.
We’re working on CS6 on HPZ820s, which access the Nvidia’s GPU to provide real-time playback. Whilst neither of these were complex compositions, never having to render does make the editor’s life so much easier. Never waiting around for progress bars means we can spend more time being creative and getting the job completed to the client’s deadlines.